{"id":904,"date":"2021-04-06T16:56:48","date_gmt":"2021-04-06T16:56:48","guid":{"rendered":"https:\/\/www.rochas.com\/helene-rochas\/"},"modified":"2021-09-06T07:57:30","modified_gmt":"2021-09-06T07:57:30","slug":"helene-rochas","status":"publish","type":"page","link":"https:\/\/www.rochas.com\/en\/helene-rochas","title":{"rendered":"Helene Rochas"},"content":{"rendered":"\n\n<section id=\"disko-component-banniere-promotionnelle-block_60e70a1c16a1a\" class=\"disko-component disko-component-banniere-promotionnelle has-title\" data-header-color=\"black\"\ndata-associated-perfume-category=\"\">\n    \n    <!-- specific styling -->\n    <style type=\"text\/css\">\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a {\n            color: black;\n            --triangle-color: black;\n        }\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a .description {\n            order: 0;\n        }\n        #disko-component-banniere-promotionnelle-block_60e70a1c16a1a .underlined-cta {\n            --underline-color: black;\n        }\n    <\/style>\n\n            <picture>\n    \t\t<!-- Extra small devices (portrait phones, less than 768px) -->\n    \t\t<source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 141w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 282w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 768w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 961w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 1036w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 683w\" loading=\"lazy\" type=\"image\/jpeg\" \/>\n    \t\t<!-- Medium devices (tablets, 768px and up) -->\n    \t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 150w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 300w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 768w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 1009w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas-banniere.jpg 683w\" loading=\"lazy\" type=\"image\/jpeg\" \/>\n    \t\t<!-- fallback -->\n    \t\t<img decoding=\"async\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 141w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 282w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 768w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 961w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 1036w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg 683w\" src=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/helene-rochas.jpg\" loading=\"lazy\" class=\"background-media\" alt=\"\"\/>\n        <\/picture>\n        \n            <h1 class=\"title-xl disko-animate-onload\">H\u00c9L\u00c8NE ROCHAS<\/h1>\n        \n            <div class=\"description disko-animate-onload  sans-serif\"><p>Her look is the very embodiment of French elegance. A long slender silhouette, sapphire blue eyes, she is seduction and Parisian chic incarnate. Generosity too. To know H\u00e9l\u00e8ne Rochas is to love her. <\/p>\n<\/div>\n        \n        \n        \n<\/section>\n\n\n\n\n\n\n<section id=\"disko-component-quinconce-block_6070604d09a62\" class=\"disko-component disko-component-quinconce image-first \">\n    \n    <!-- specific styling -->\n    <style type=\"text\/css\">\n        #disko-component-quinconce-block_6070604d09a62 .grid-item__title.quotation-mark > :first-child::before\n        {\n          color: #FCC200;\n        }\n    <\/style>\n\n        <div class=\"quinconce-grid\">                <div class=\"grid-item\">\n            <div class=\"wysiwyg\">\n                \n                                <h2 class=\"grid-item__title \">\n                  <p>MARCEL\u2019S <\/p>\n<p>MUSE <\/p>\n                <\/h2>\n                                \n                <p>H\u00e9l\u00e8ne was a classical dancer and drama student at the famous Cours Simon during the Occupation when she met Marcel Rochas. It said that he accosted her in the M\u00e9tro, saying &#8220;you have a head made for hats&#8221;. The woman who soon became known as &#8220;La Belle H\u00e9l\u00e8ne&#8221; would become the star model for the boutique in Avenue Matignon. Marcel Rochas trained her eye, shaped her tastes, and even dedicated a perfume, Femme, to her as a wedding gift. <\/p>\n                \n                            <\/div>\n            <div class=\"img-container\">\n                <div class=\"caption-wrapper\">\n                                            <img decoding=\"async\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3-150x150.png 150w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3-245x300.png 245w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3.png 450w\" src=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/04\/img-copy-3.png\" loading=\"lazy\" sizes=\"(max-width: 767px) 84vw, 38vw\" alt=\"\">\n                                        <div class=\"caption\">\n                        <p>NELLY BRIGNOLE<\/p>\n                        <p>1<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"grid-item\">\n            <div class=\"wysiwyg\">\n                \n                                <h2 class=\"grid-item__title \">\n                  <p>AN ACCOMPLISHED<\/p>\n<p>BUSINESSWOMAN<\/p>\n                <\/h2>\n                                \n                <p>When Marcel Rochas died in 1955, H\u00e9l\u00e8ne Rochas became one of the first women to head a company in France. In just a few years the &#8220;executive woman&#8221; turned Rochas into a luxury perfume brand. And so came Madame Rochas in 1960 in its Baccarat crystal bottle, then Monsieur Rochas in 1969 followed by Eau de Rochas in 1970, destined to become a planetary success.<\/p>\n                \n                            <\/div>\n            <div class=\"img-container\">\n                <div class=\"caption-wrapper\">\n                                            <img decoding=\"async\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg 101w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg 201w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg 398w\" src=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/GettyImages-947427454.jpg\" loading=\"lazy\" sizes=\"(max-width: 767px) 84vw, 38vw\" alt=\"\">\n                                        <div class=\"caption\">\n                        <p>H\u00c9L\u00c8NE ROCHAS<\/p>\n                        <p>2<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section id=\"disko-component-slider-square-block_6082ea5f5cd83\" class=\"disko-component disko-component-slider-square\" data-header-color=\"black\">\n   \n    <h1 class=\"animated-title\" data-title=\"A WOMAN OF THE WORLD  &nbsp;\u2014&nbsp;\">A WOMAN OF THE WORLD  &nbsp;\u2014&nbsp;<\/h1>\n        <div class=\"swiper-container\">\n        <div class=\"swiper-wrapper\">\n                        <div class=\"swiper-slide\">\n\n                <div class=\"text-container\" data-swiper-parallax=\"-100%\" data-swiper-parallax-opacity=\"-10\">\n                    \n                    <h2 class=\"title\"><\/h2>\n                    \n                    <p>Nicknamed the &#8220;sophisticated panther&#8221; by the American press, H\u00e9l\u00e8ne Rochas exemplified her brand. With her generosity, intelligence and beauty, this great lady enchanted the &#8220;Grand Si\u00e8cle&#8221; evenings of Paris that are now but a distant memory. She became a source of inspiration for the artists of the second half of the 20th century. C\u00e9sar immortalised her breast in a monumental sculpture in 1967 and Andy Warhol created a pop art portrait of her in 1975. \r\n\r\n<\/p>\n                <\/div>\n                \n                                    <img decoding=\"async\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 146w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 291w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 768w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 993w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 1490w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 1987w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg 683w\" src=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/07\/shutterstock_editorial_11815978c-scaled.jpeg\" loading=\"lazy\" sizes=\"(max-width: 767px) 50vw, 33vw\" class=\"picture\">\n                                \n            <\/div>\n                        <div class=\"swiper-slide\">\n\n                <div class=\"text-container\" data-swiper-parallax=\"-100%\" data-swiper-parallax-opacity=\"-10\">\n                    \n                    <h2 class=\"title\"><\/h2>\n                    \n                    <p>H\u00e9l\u00e8ne frequented artistic circles, organised lavish parties and balls. In her Parisian mansion at 40, rue Barbet-de-Jouy, H\u00e9l\u00e8ne Rochas would organise grand dinners where guests included artists like Louis Aragon, Paul \u00c9luard, Salvador Dali, Max Ernst, Man Ray or the Duke and Duchess of Windsor, and the talk would be of art and world literature.  \r\n<\/p>\n                <\/div>\n                \n                                    <img decoding=\"async\" srcset=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg 150w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg 300w, https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg 485w\" src=\"https:\/\/www.rochas.com\/wp-content\/uploads\/2021\/08\/3acd189599d1d2a668ed2a7e8ff43158.jpg\" loading=\"lazy\" sizes=\"(max-width: 767px) 50vw, 33vw\" class=\"picture\">\n                                \n            <\/div>\n                    <\/div>\n        \n        <div class=\"swiper-button-prev\">\n            <svg class=\"slider-fullscreen-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"25\" fill=\"var(--color, #000000)\" viewBox=\"0 0 5 25\" xmlns:v=\"https:\/\/vecta.io\/nano\"><path d=\"M1.97 1.058L.673 2.897c-.105.15-.308.182-.452.073s-.176-.32-.071-.47L1.66.359C1.821.131 2.055 0 2.301 0h0 .001c.246.001.48.132.642.363l1.494 2.139c.105.15.073.361-.072.468s-.348.075-.451-.075L2.617 1.037V25H1.97V1.058z\" fill-rule=\"evenodd\"\/><\/svg>        <\/div>\n        <div class=\"swiper-pagination sans-serif\"><\/div>\n        <div class=\"swiper-button-next\">\n            <svg class=\"slider-fullscreen-arrow-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5\" height=\"25\" fill=\"var(--color, #000000)\" viewBox=\"0 0 5 25\" xmlns:v=\"https:\/\/vecta.io\/nano\"><path d=\"M1.97 1.058L.673 2.897c-.105.15-.308.182-.452.073s-.176-.32-.071-.47L1.66.359C1.821.131 2.055 0 2.301 0h0 .001c.246.001.48.132.642.363l1.494 2.139c.105.15.073.361-.072.468s-.348.075-.451-.075L2.617 1.037V25H1.97V1.058z\" fill-rule=\"evenodd\"\/><\/svg>        <\/div>\n        \n        <div class=\"navigation-pagination-container\">\n            \n        <\/div>\n    <\/div>\n        \n<\/section>\n\n<!-- specific styling -->\n<style type=\"text\/css\">\n    #disko-component-slider-square-block_6082ea5f5cd83 {\n        background-color: #fcc200;\n        color: black;\n        --color: black;\n        --slide-direction: row-reverse;\n    }\n    #disko-component-slider-square-block_6082ea5f5cd83 .animated-title {\n        --stroke-color: #ffe27f;\n        animation-duration: 22s;\n    }\n<\/style>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"search_page_tag":[207],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helene Rochas - Rochas Official Website<\/title>\n<meta name=\"description\" content=\"Discover the fascinating life of H\u00e9l\u00e8ne Rochas at the helm of the Rochas Perfume and Fashion House. 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