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Rochas, 90 years of modernity

Marcel Rochas created a unique vision of femininity. A style of femininity that is comfortable, nice to wear, but also sumptuous to look at.

And always, the essential values of the Maison: a bold spirit, joie de vivre and elegance.

With Femme, created in 1945 and dedicated to his third wife Hélène, this fragrance marked the beginning of a love story between the Maison and perfume.

Rochas 2015

Rochas celebrates its 90th anniversary

Rochas 2014

Alessandro Dell’Acqua is appointed Creative Director of Rochas fashion

Rochas 2010

Celebration of 40 years of Eau de Rochas (55 million bottles sold since its launch)

Rochas 2008

Marco Zanini is appointed Creative Director of the fashion division

Rochas 2002

Olivier Theyskens is appointed Artistic Director at Rochas, replacing Peter O’Brien

Rochas 1999

Launch of Rochas Man

Rochas 1994

Launch of Tocade

Rochas 1990

Peter O’Brien presents the first fashion collection after a 37-year absence

Rochas 1987

Byzance (Nicolas Mamounas)
The same year, Parfums Rochas is bought by Wella AG

Rochas 1960

Marcel Rochas dies in 1955. His wife Hélène, takes over as head of Parfums Rochas
Launch of Madame Rochas, bottle by Pierre Dinand

Rochas 1949

Launch of Moustache (Edmond Roudnitska): first complete line
of beauty products for men
de produits de beauté pour homme

Rochas 1946

First Siren gown is designed by Marcel Rochas and inspired by the amphora shape of the Femme bottle

Rochas 1945

Creation of the wasp-waist corset
Public launch of Femme. Femme pays tribute to femininity and his young wife, Hélène
Femme is offered in a luxury edition of Lalique crystal, presented in a satin and lace box

Rochas 1936

Launch of 3 fragrances - Audace, Air Jeune, and Avenue Matignon presented
in a rectangular bottle made of white opaline glass and adorned with a navy band
These three fragrances sum up the Rochas philosophy

Rochas 1925

At the age of 23, Marcel Rochas, together with his wife, opens his fashion house
at 100 Rue du Faubourg Saint-Honoré