Marcel Rochas
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Marcel Rochas
THE FOUNDER


Born in 1902, Marcel Rochas counts among those few legendary creators whose vision traveled “well beyond the oceans.” And well beyond his time. His contribution to the wardrobe of contemporary women is amazing. A true women’s lover, sometimes even a Pygmalion, his prophetic genius sensed about what THE woman of the 20th century would be like. From 1925 until 1953, the dates between which he opened then closed his Haute Couture house, he reinvented a silhouette that was once again extremely feminine, opposing the 20s flapper androgyny, where the wasp corset (la Guepiere) and the mermaid gown were the most admirable expressions. And the most immortal.