“Paris is the place where arts, spirit and hands meet.” Marcel Rochas. In 1925, Paris-born couturier Marcel Rochas set up Maison Rochas on rue du Faubourg Saint-Honoré in Paris, at the age of 23. Paris was, and always will be, a great inspiration for Rochas. It was Marcel’s fascination for the city’s energy and artistic friendships that inspired his life-long desire to capture the Parisian spirit through fashion and fragrance. Rochas designed for his era, first advocating a young and sporty silhouette during the 1920’s, leading French Vogue to hail him “The Fashion Designer of the Youth”, later proposing architectural and more graphical designs for the 1930’s, and finally evolving towards a beautifully feminine silhouette during the 1940’s and early 1950’s. Always willing to link fashion and fragrance, Marcel Rochas launched his first three perfumes in 1936, and created the Marcel Rochas Fragrance Company in 1945, along with the launch of his greatest success, “Femme”. While the designer disappeared in 1955, his legacy of a modern, easy elegance lives on today through Rochas’ couture collections and emblematic perfumes.